Sweden is a country with a high digital maturity, well-developed infrastructure and good access to digital competence. The small and mid-size companies however shows a disquieting low level of maturity when it comes to exports, according to Business Sweden’s report “Internationalisation through digitalisation” from 2015. Now Business Sweden releases an updated version of the report where key success factors for international digitalisation is further explored.
Today, most companies have a webpage to market their products and services, and many companies combine their physical store sales with e-commerce. But, as soon as a company starts selling beyond the domestic market there is demand of local prerequisites knowledge, regulations and preferences. Most often, the whole business model needs to be adjusted to meet new digital conditions.
According to Business Sweden’s report “Internationalisation through digitalization” Swedish companies have a relatively low digital maturity, and only every other small or medium sized company has the right digital competence. The reason is lack of personnel with adequate knowledge, and difficulties to fund a digital strategy.